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Original Message:  Re:Re:Women Smoking Mores and marketing
Re : Re:Women Smoking Mores -- MaleMore smoker.
Posted by Tobacco Valley Kid , Dec 26,2004,17:54 Post Reply  Top of Thread  Forum

Interestingly enough, IIRC, More was originally marketed to both men and women. I think that was the only 120 milimeter cigarette marketed towards men. That soon ended with later advertisement campaigns. THey featured women in the ads exclusively.

Marlboro, on the other hand, was marketed originally towards women. I believe that this was in the late 40's or early 50's. They were one of the early filtered cigarettes and the cork tip was a way of concealing lipstick traces on the tip. Apparently some folks found these unsightly.

TVK



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